Why Attend Registration For Speakers Sponsors Exhibitors






8:00 - 9:30 a.m.

KEYNOTE: What the World’s Best Workplaces Do Differently
PRESENTER: Ron Friedman, Ph.D., Founder, ignite80

Award-winning psychologist Ron Friedman uses the latest research in the emerging science of workplace excellence to reveal key practices that position companies to thrive. Dr. Friedman shows you how to use scientifically-proven techniques to promote smarter thinking, greater innovation, and stronger performance. You’ll discover why great workplaces reward failure, how turning colleagues into close friends can bolster your bottom line, and why smart managers aim to complicate rather than simplify their employees’ lives. You’ll learn why Dreamworks pays employees to decorate their desks, why the Boston Consulting Group flags analysts who don’t take paid time off (PTO), and why Radio Flyer provides mileage reimbursement for employees who ride their bikes. Brimming with counterintuitive insights and actionable recommendations, this session offers game-changing advice for turning any organization—regardless of its size, budgets, or ambitions—into an extraordinary workplace.

Dr. Ron Friedman is an award-winning social psychologist who specializes in human motivation. His new book, The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace, has been described
as “stunning,” “eye-opening,” and “a contemporary classic,” and praised by bestselling authors Daniel Pink, David Allen, Marshall Goldsmith, Susan Cain, and Adam Grant. Dr. Friedman has served on the faculty of the
University of Rochester, Nazareth College, and Hobart and William Smith Colleges, and has consulted for Fortune 500 companies, political leaders, and the world’s leading nonprofits. He is a frequent contributor to Harvard
Business Review, CNN, Forbes, Fast Company, and Psychology Today.



11:45 a.m. - 2:00 p.m.

KEYNOTE: Building the Kingdom Tower in Jeddah, Saudi Arabia
PRESENTERS: Robert C. Sinn, P.E., S.E., FACI, FIABSE, LEED AP BD+C, F.ASCE, Principal and Building Structure Practice Leader, Thornton Tomasetti Inc.; Alan R. Poeppel, P.E., Senior Principal, Langan Engineering and Environmental Inc.

The 1000+ meter Kingdom Tower is currently in the early stages of construction in Jeddah, Saudi Arabia. Our distinguished presenters will share their experience with the significant technical engineering challenges of designing the next world’s tallest building, starting with a brief overview of the architectural and master planning scheme for the tower and the surrounding developments. They will then go on to explain important aspects of the geotechnical site exploration program, piled raft foundation design and significant foundation-tower interaction studies; along with long-term settlement predictions, the completed pile load testing program, and ground seismicity studies.

This presentation will focus on the development of the tower superstructure and foundation systems including historical precedents, the wind tunnel testing program and other unique aspects of the tower structural geotechnical engineering design and construction planning.
Also highlighted will be particularly critical technical issues such as soilstructure interaction and the prediction of vertical shortening due to the long-term creep and shrinkage of the concrete frame, and behavioral characteristics of the tower under lateral and gravity loadings.


Phoenix Convention Center
100 North 3rd Street, Phoenix, AZ 85004

(800) 548-2723
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